This paper was definitely an interesting read, especially from my standpoint as I have never really delved into the world of American comics. Anyhow, the paper presents the reasons why Marvel is more effective at marketing than DC... and so on. Just make sure your thesis underlines that main idea as the main driving force, that is the basis for the paper. As far as sections, you should get a little more specific into why these different technologies are either effective or ineffective, along the lines of what you did with your live blogging descriptions. Add those sorts of details to the different tags and it will be much more apparent what the cause of the positives and negatives are.
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